15 Must-Follow Twitter Accounts to Learn About Social Media Marketing

The best way to learn about any topic is to listen to the experts.

Naturally, that's true in digital marketing, where a number of professionals have established themselves as thought leaders. Their insights can help you both learn about general concepts, and use advanced tactics to take your efforts to the next level.

Here are 15 must-follow twitter accounts that can help you learn about social media marketing.

1) Sean Gardner

There is no better place to start this list than the person Forbes called the biggest social media influencer in the world. Gardner loves to share visual statistics that help you better understand the social media environment.

2) Guy Kawasaki

A legend in the digital marketing world, the former Apple Chief Evangelist now shares a healthy mix of social media insights, pop culture highlights, and personal updates with his 1.5 million followers.

3) Rand Fishkin

The 'Wizard of Moz' may focus many of his tweets of search engine optimization, but he continuously finds ways to integrate social media insights as well.

4) Neil Patel

Like Fishkin, Patel is well-known for other digital marketing topics, but social media continues to be among his major points of emphasis. On his feed, can read anything from Pinterest tips to social media lessons learned from the presidential election.

5) Ann Handley

If you haven't read her bestseller Everybody Writes, you will want to after reading her Twitter feed. The founder of MarketingProfs combines social media insights with a healthy dose of humor.

6) Kevan Lee

Buffer's blog is known in the industry for its compelling social media insights, and the company's Director of Marketing successfully transports that identity to Twitter.

7) Larry Kim

The founder of the PPC management agency WordStream is not confined to that topic on Twitter. Instead, he tweets about social media hacks and tips with a specific focus on Facebook.

8) Amy Porterfield

Perhaps no expert's Twitter feed is more informative about the increasing integration of social media into other marketing efforts. From Facebook ad spend tips to leveraging social media followers to grow your business, the advice comes fast and consistently.

9) David Meerman Scott

Most social media experts focus on actionable insights your brand can use right now. Scott's Twitter feed includes some of the same, but also offers a refreshing amount of forward-thinking, strategic insights that can help you succeed long-term.

10) Jon Loomer

If you're looking for advanced Facebook tactics, Loomer is your guy. Multiple times per day, he shares updates on the platform as well as Power Editor tactics you never knew existed.

11) Jason Falls

Social media is more than just a marketing tool. It also a crucial part in your public relations effort, and Falls can help you account for the increasing importance of social equity with daily insights.

12) Michael Stelzner

Any search for insight into how to build your social media marketing campaign inevitably leads you to Social Media Examiner. The website's founder uses Twitter for countless insights that can be condensed into 140 characters.

13) Eve Mayer

Simply said, there is no better expert to follow if you want to learn about marketing your brand on LinkedIn. As an added bonus, you'll also get social media insights that cover all networks.

14) Mark Schaefer

Anyone that literally explains the concept of social media in a bestselling book is worth a follow. Of course, Schaefer's Social Media, Explains only contains a small share of the countless insights that the marketing strategists shares on his Twitter timeline.

15) Mari Smith

Come for Facebook, stay for other networks. The entrepreneur has carved out her niche as a Facebook expert, but is not afraid to branch out for additional insights to share with her almost 500,000 followers.

Any of these experts shares a wealth of experience and insights that can benefit any brand looking to promote their value on social media. Following them enables you to gain a deeper understanding of the networks, helping you build a strategy that will actively improve your marketing efforts and grow your business.