You might have already learned that social media marketing is an effective way to drive website traffic and drive customers to your business. However, there is a chance that you are making a few common mistakes. These are a few things that you should never do on your business social media profiles. Skip these mistakes to ensure that your social media marketing campaign does as well as possible.
1. Getting Too Personal
Social media allows you to connect with your viewers on a more personal level, which can be a great thing. It's important not to get too personal, though. Complaining, talking about things that might be controversial or getting political or religious are all big no-nos. Someone might be offended by what you say, and things could blow up fast.
2. Using Profanity
Although it works for a small number of rather well-targeted brands, swearing on your social media pages is usually a bad idea. More people might be offended by it than you think. Plus, if your posts get shared on social media, kids or people who might be offended might see it. It's best not to associate this type of thing with your brand, even on something as casual as social media.
3. Focusing on Hardcore Advertising
Sure, it's natural to want to share new products or services on your social media pages so that you can get people excited about them. However, you shouldn't use your social media profiles just to focus on advertising. People like to have fun on social media rather than having advertisements shoved in their faces. A few light advertisements are fine, but you should post other things as well, such as helpful content that is related to your industry or funny memes.
4. Ignoring Your Followers
A lot of businesses focus solely on developing as many followers as possible, but they don't actually pay very much attention to the people who follow them. However, the people who follow your social media pages are all people who are interested in your industry and your business, and you should take advantage of that as much as possible. This gives you the opportunity to read what your audience has to say, which can help you make improvements to how you run your business.
Responding to comments and posts on your social media pages can also be a good way to develop relationships with the people who follow your pages. It can be exhausting and next-to-impossible to try to respond to everyone, but taking the time to communicate here and there can be well worth your while.
5. Flood Your Viewers
It is a good idea to post content of some sort on your social media profiles on a regular basis. This will help you show up in the newsfeeds on various pages and will help you keep your audience thinking about your business. However, you shouldn't flood people's feeds; this is a sure-fire way to encourage your followers to un-follow your page because they are feeling overwhelmed.
Instead, post regularly but not too regularly. For example, you might find that posting a couple of times a day is sufficient. When posting, don't post your content too close to each other. Instead, spread things out throughout the day so that no one feels overwhelmed by all of your posts. Also, remember that quality is more important than quantity.
There are a lot of people who make mistakes when posting on their company social media profiles. Luckily, avoiding these mistakes can help you make the most out of social media.