If you've been browsing our website, you won't be surprised to hear that we believe in the inbound marketing philosophy. By attracting visitors through techniques like blogging, SEO and social media, businesses can significantly increase their web traffic, which they can then convert to leads and nurture to become customers over time. In other words, inbound marketing is a great way to turn strangers into loyal customers.

But that's not just our opinion. As it turns out, there are numerous articles and studies backing up the ROI of Inbound Marketing proving its significant return on investment, making it an ideal solution for your company's marketing needs.

Search Engine Optimisation Success

Let's start with the first step: attracting visitors to your site. No less than 93% of internet experiences begin with a search engine, so appearing at or near the top of relevant search results is paramount to your company's exposure. Because 60% of all organic clicks go to the first three results, search engine optimisation is crucial.

The ROI of Blogging

One way to increase your web traffic, blogging. In fact, it's more than that; according to our partner (and inbound marketing leader) HubSpot, it's the single best way to increase traffic to your website, followed by search engine optimisation in the second spot. HubSpot also points out that companies who blog enjoy a 67% increase in leads, and are 13 times more likely to enjoy a positive ROI.  

Don't Forget About Social Media

Of course, we don't want to forget about social media as a traffic-generating tool. Not only are networks like Facebook and Twitter great ways to get the word out about your business, they are also ROI machines in their own right: 80 percent of marketers have seen their efforts result in a distinct increase in traffic, while 95% of marketers who use social media at least 6 hours per week think their social media efforts increased exposure for their businesses.

Inbound Marketing's Role in Lead Generation

All that traffic from SEO, blogging and social media is great, but will help little if your visitors don't convert to leads. Fortunately, the inbound philosophy can help here as well: content marketing, which you can achieve through blogging, generates three times as many leads as traditional outbound marketing, while simultaneously costing 62% less. That's positive ROI if we've ever seen it. In all, 93% of companies who take advantage of inbound marketing increase their lead generation, many of them by over 100%. 

The ROI of Nurturing Leads

Of course, leads are not yet customers, so even increases in leads don't matter much if those leads never buy your products. Enter lead nurturing, the process of continuously providing great content for your leads that gradually nudges them to increase their trust level toward you and become sales-qualified (ready to buy). 

As you can imagine, an effective lead nurturing campaign can do wonder for your inbound marketing ROI. The difference in return on investment between companies who nurture their leads and those who don't is 45 percent. That's because marketers who nurture their leads using marketing automation see an increase of no less than 451% in qualified sales leads. That number is incredible, and yet another example of the inherent value of inbound marketing.

In other words, inbound marketing pays off. Tactics like blogging, social media and search engine optimisation, when used correctly, draw visitors to your site for less money than traditional "push" ads. Those visitors then turn into leads, who can be nurtured to become valuable (and loyal) customers.

Inbound marketing is a holistic process that takes your target audience from their first experience with your company to the point of becoming brand loyalists. That's why its ROI is undeniable, and why we believe you should give this marketing philosophy a try. Contact us when you're ready for that step!