One of the best things about inbound marketing is that it can be planned and put into action by any business. From writing a company blog and boosting content marketing activity to managing your own social media accounts like Facebook and Twitter, these kinds of approaches usually require time and effort rather than in-depth industry expertise.
Having said that, the vast majority of entrepreneurs and enterprises that use inbound marketing could probably do with a helping hand every now and again. In addition to receiving adept insight into how to get the most out of popular practices, an inbound marketingagency can also ease your workload and offer up invaluable advice.
Some organisations may already be well aware they need assistance, but what are the three main signs you might need an inbound marketing agency.
- You are not getting results
Inbound marketing techniques such as content marketing and social media have the potential to increase online exposure, enhance your reputation, generate more website traffic and with any luck, boost bottom-line conversions.
But if none of the above is coming to fruition, you may be in need of assistance. An inbound marketing consultant will know exactly what is required to achieve your initial objectives and strive to make sure these are achieved.
They will look at your current activity, offer suggestions on what to do differently, come up with new ideas or a future plan, and continually check to see how you are getting on. - You have limited knowledge about industry terms and tactics
Even if you do not have a social media profile, you are no doubt well aware of networks like Facebook and Twitter and how they can be used to promote a business. But what about landing pages, call-to-actions, off-page optimisation and no-follow links.
Terms like this won’t mean much to most people, but these are the things that inbound marketing consultants will be talking about and dealing with on a daily basis. They can be there to help you understand what this jargon means and how it relates to your business.
At the same time, they can also provide you with a greater comprehension of inbound marketing techniques. By increasing your own proficiency, the company’s marketing activity should get better too. - You do not have enough time or resources
Even if you utilise the services of an inbound marketing consultant for help with promotional procedures, finding the time and resources to carry out this activity could be another major stumbling block.
Inbound marketing can be a prolonged process, which requires initial planning as well as ongoing optimisation and final analysis. This could mean other areas of your business do not receive the attention they deserve and the whole organisation may end up going backwards rather than forwards, which is rather counterproductive.
Thankfully, the very best inbound marketing consultants can take on an active role and contribute to successful yet cost-effective campaigns.
If any of this sounds familiar, get in touch with inBASE today and we can provide you with a free assessment of your current activity.
