When somebody clicks on your landing page, you have just one chance to reel them in.  If they fail to convert, you have likely lost them, and with it the opportunity to engage in a sales process, potentially forever.  It is therefore absolutely vital that you get things right straight away.  Now, there are a number of different methods that you can use to capture leads, some of which are better than others.  However, there is no method more effective than providing something useful and valuable to the website visitor for free.  On this page, we are going to take a little look at some of the best lead generation content ideas for landing pages you can put in place to increase your visitor to lead conversion rates dramatically.

Cheat sheets

Cheat sheets are an absolutely wonderful idea as people love them.  They are also ridiculously easy to create.  Cheat sheets are small guides packed to the brim with ‘easy to digest’ information.  For example, a couple of hints and tips on making a website run effectively or, perhaps, a cheat sheet which contains terms and definitions which may prove to be useful.  If you create a good cheat sheet, people will even share it with their friends and family, drawing in even more leads.

Along the same lines is the idea of a checklist.  You want a checklist which somebody could print off and mark whenever they have completed a particular task.  Use the inBASE Inbound Marketing Campaign Checklist as an example.  These checklists are brilliant because not only do they help capture leads, but they also indicate that you know what you are talking about and, as a result, people are more likely to get in touch with you in order to discuss business.

Contests

Again, people absolutely love free stuff, particularly items of a high value.  Now, we are not advocating giving an item of high value away to each and every person that lands on your website.  Instead, you will want to give them the opportunity to win an item of high value.  So, you can run a contest.  One of the wonderful things about a contest is that you are not limited to landing pages only as your vehicle to deliver this to web visitor.  You can also put it on social media. Contests tend to get shared quite a bit too.  Yes, you are going to need to invest in whatever you are going to give away, but, when you see how many leads this technique can generate, you will be glad you did.

Free Demo

A big one with software vendors.  This ‘freebie’ also applies to those who are running an ‘online service’ of some description.  If you give people the opportunity to try out your service without paying any money up-front, they will.  They will give you their email address or phone number for the pleasure of doing so too.  One of the wonderful things about this method is the fact that your team can get directly in touch with the website visitor in order to find out how they like your system.  You can get plenty of useful feedback here and depending on your sales operating model the opportunity to make a sale.

Courses

Video, email, and text-based courses are a fantastic addition to many websites out there.  If your site is designed to teach somebody to do something, and you excel at it, people will give you their email address to learn more.  By providing them with unlimited access to this content, 100% free of charge they will be coming back for more and more.

eBooks

The popularity of tablet computers and eBook readers nowadays has resulted in more people than ever reading ‘on the go’.  These people are always looking for new things to read too, preferably free and preferably that matches their interests.  A good eBook is the way to go for most websites out there.  You may even want to throw in a few checklists and the like in order to further compel your web visitor to download your offer.

Tickets

This is not something which is going to be applicable to every site out there, however, if you are running regular events that people can attend, give them a free ticket in order to come along.  Sure, you may be paying to operate the event, but, remember that each and every person that comes along is a potential sale.  The more people you have snapping up tickets, the more money you have the potential to make.

Podcasts and interviews

Whilst the popularity of podcasts has dwindled a little in recent years, there are some people out there who listen to them a lot, particularly in the technology sector.  If you get them to listen to it, you have a captive audience, and that is absolutely fantastic for when it comes to introducing listeners to your brand offering and encouraging them into a sales cycle.  Just make sure that you have high production values for your podcast otherwise you will be doing your business a huge disservice i.e. get decent recording and editing equipment...