The best way to learn about any topic is to listen to the experts.

Naturally, that's true in digital marketing, where a number of professionals have established themselves as thought leaders. Their insights can help you both learn about general concepts, and use advanced tactics to take your efforts to the next level.

Here are 15 must-follow twitter accounts that can help you learn about social media marketing.

In the online business atmosphere today, if you are not generating leads consistently through your website at a 2-5% rate you can be sure that you are losing conversions to your competitors.

Some social media posts get hundreds of millions of hits and others get barely any.

Posts that go viral and generate global enthusiasm are what many businesses wish for. This kind of post has brought some businesses straight into the public eye and have generated substantial revenue.

What are the psychological principles that can be applied in effective social media marketing campaigns?

The clearest general strategy that comes out of a long history of psychological principles is that the best way to achieve social media marketing success is to clear the way, use the natural motivational processes and don't add complications that get in the way of them.

Is your blog ranked by search engines and producing results (i.e. leads) for your business?  No, read on.

Improving your SEO strategy is one of the most effective ways to increase your web page’s traffic.

However, building an effective SEO strategy involves much more than simply filling your web page with as many keywords as possible. In fact, many people unintentionally damage their website’s SEO by making a variety of common mistakes.

To help you avoid doing the same, we’ve outlined the top seven most common SEO mistakes to avoid:

Different businesses use webinars for different purposes. A company may schedule a public webinar to showcase it's products or services and to collect sales leads. You may also conduct a free webinar for employees or a fee-based one for customers. Or, you can offer general business education webinars to establish your thought-leadership on a particular topic.

Whatever the reason for your webinar, there are several best practices you can do to increase the number of attendees, boost engagement, and make the event more successful.

Below, we round up some of the most important webinar best practices you can apply to improve the planning, administration, delivery, and usefulness of your webinars.

Content marketing is essentially a strategy that fills the digital world with lots of useful content owned by your own brand.

The ability to communicate ideas and promote your business has never been easier thanks to business blogging. Blogging as an inbound marketing tool is far-reaching and produces tangible results that drive business; if it's done correctly.

Blog failures are easy to spot. They have spotty content, are rarely updated, and they're boring to read. What makes a blog fail?

Creating content consistently is tough.  

Daily, weekly, bi-weekly, monthly, whatever your volume of output - coming up with fresh ideas that your readers will find interesting and engaging can be challenging.

Oftentimes, marketers stick to the same blogging style unaware that there are so many types of blog posts they can use to better reach their audiences.  Using different formats allows marketers to develop some variety in their content as well as encourage some fresh thinking in ideas and delivery methods.

Not to mention, limiting your site one type of blog format also limits your business.

For example, while all blog posts help with increasing site traffic, there are specific types of posts that can do the job better. And, if you’re looking to improve your SEO, there are also certain types of posts that are better suited to that role. Therefore, if you want to grow you business, you need to mix things up a little.

Here’s a list of 9 different types of blogs you can start using today to add variety to your website;

Business blogging can be one of the most effective methods of inbound marketing - if you do it right. The following are seven business blogging habits that you should learn to ensure that your blog is successful: