Business blogging can seem like quite a challenging task, especially when considering all that's at stake. An effective blog can help your marketing campaign become incredibly successful. A blog can help increase exposure of your brand as well as increase your brand authority, just to name a few of its potential benefits. If your blog isn't effective, it won't do any of those things!

Your business blog can be hugely influential to the growth of your company. A blog can help you accomplish numerous marketing goals, from increasing your brand's exposure and building brand authority to boosting web traffic and even increasing your sales. However, you'll need to follow basic blogging tips to give your blog a chance at reaching these goals. One of the most important blogging tips to keep in mind is to target the right audience.

Inbound Marketing, while not a new concept by any means is one that through the explosive growth of HubSpot and other marketing automation platforms is firmly planted as the strategy of choice for new and existing companies, large and small.

Your company blog is an extremely important part of your inbound marketing strategy.

The content that you post to your blog can boost the effectiveness of your website's SEO strategy, thereby increasing your site's search engine ranking and bring in more organic web traffic.

Unfortunately, many marketers and bloggers will just cram their blog content full of keywords and leave it at that. This is not how SEO works - and it will render your efforts pretty much useless.

The following are a few SEO blogging tips that you should keep in mind when creating content:

Business blogging has become common place in the Internet marketing landscape. In fact, not running a business blog is typically seen as a detriment to your inbound marketing efforts. But it wasn't always like this - back in the early days of the blog, it was seen as a public diary for Internet users that wanted attention. There was even a sort of "anti-social loser" stigma attached to "bloggers." That's certainly not the case anymore.

More inputs = more outputs:

Earlier this week in Part 1 of this blog we outlined 4 onpage SEO methods to instantly improve your website.

In this part we will outline 4 more ways to improve your website.  

These steps are more involved from a continous improvement standpoint but they will fundamentally change how you engage with your prospects online and generate leads for the better.

Your Website Is Your Best Asset for Lead Generation

Consider your website your company's hardest working employee.  It works 24/7, 365 days a year, never complains, doesn’t gossip or take long lunch breaks and provided you have it optimised for lead generation should be a consistent source of sales ready leads that is growing your business exponentially.

Business blogging is no longer an optional marketing tool for your company. In order for your blog to be highly successful in the B2B market, you have to walk a fine line. You must create quality content that delivers a unique value to your current and prospective customers while supporting your marketing strategy for business growth. Let's take a look at 5 business blogging best practices for your B2B marketing.

You probably have a LinkedIn profile, but did you know that you can use LinkedIn for more than simply showcasing your experience? LinkedIn is a dynamic tool that offers several avenues for making connections and generating relevant leads. By actively participating in the LinkedIn community, you’ll be able to directly connect with the right audience for your products or services.

Social Media Marketing ROI remains one of the most debated topics in the world of online marketing.