Stephen Rogans Blog

7 Horrible Mistakes You Are Making With Your Twitter Marketing

23-Dec-2015 16:34:00 / by Stephen Rogan

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Twitter marketing can be an effective way to promote your brand and engage with your target audience.

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24 Sources of Great Blog Post Ideas

17-Dec-2015 16:43:00 / by Stephen Rogan

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Finding blog topics on an ongoing basis can be intimidating especially for those companies starting out on their inbound marketing journey.

However, this doesn’t mean you can’t find an endless stream of blog ideas if you know where to look.

Below, we discuss 24 sources of blog post ideas you can start drawing inspiration form immediately.

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5 Steps to Inbound Marketing Success - New Marketing Basics

16-Dec-2015 16:32:00 / by Stephen Rogan

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So you're new to inbound marketing; maybe you've spent your whole business career paying for ads and cold-calling customers, or maybe marketing is a whole new game for you altogether. Wherever you are in your journey, don't worry, we have the tools you need to succeed. Remember, inbound marketing means that you get the client to come to you, not the other way around. Get to know these key inbound marketing basics and you will be entirely up to speed.

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5 Simple Tactics When Using Twitter to Get More Website Traffic

15-Dec-2015 07:00:00 / by Stephen Rogan

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Fundamental to any Inbound Marketing strategy is the ability to get your message out there to your ideal personas.  One of the most effective routes to amplifying your message is to use social media, of which Twitter is one of the main players when it comes to engagement and overal volume of users. 

To effectively use Twitter, you need a Twitter marketing strategy. Whatever your strategy, the very first step is to completely fill out your user profile. The main goal of having a Twitter account is to make connections and gain followers. Few people will follow an account that doesn't look legitimate and an incomplete profile without a photo just doesn't seem real to most people.

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10 Easy Ways to Repurpose Content

05-Dec-2015 16:26:00 / by Stephen Rogan

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Ready to bolster your content marketing strategy that gets in front of your audience, engages your market, boosts traffic and increases conversions?  Repurposing content is the answer!

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You're Doing it Wrong! 5 Content Marketing Strategies You Should Be Using

04-Dec-2015 16:27:00 / by Stephen Rogan

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In the world of inbound, content marketing strategies are plentiful and widespread, but how do you cut through the junk to get to the useful stuff? Sure, you may already know that inbound marketing thrives on content, but what kind of content? You probably also know that having a blog is essential, but is that the only way to push out content? Get beyond the basics with these five effective content marketing strategies.

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4 Tips to Improve Your Inbound Marketing Efforts

14-Nov-2015 16:00:00 / by Stephen Rogan

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Inbound marketing has grown in popularity over the past several years among businesses looking for better returns on their marketing investments. In theory, it's simple. You create a blog, a video channel, or some other form of content which is engaging, entertaining, and offers value to your viewers. This builds a relationship with your audience, and it sets you up as a reliable voice on a certain topic (car repair, website troubleshooting, makeup tips, what have you). Once you have an audience who recognizes you as an expert, they'll be easy to transfer from a follower into a customer.

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3 Types of Facebook Ads Your Business Should Use Today

06-Nov-2015 07:00:00 / by Stephen Rogan

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Recent forays by Instagram and Pinterest notwithstanding, Facebook remains the most powerful social media platform available. Its targeting options and Power Editor make it a power tool that can be just as effective for small business marketers as it is for marketing experts in large corporations. But are you really getting the most out of your social media marketing efforts? Here are 3 types of Facebook ads you should use today.

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5 Blogging Tips for Technology Companies

01-Nov-2015 10:00:00 / by Stephen Rogan

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If you are working to promote your technology company -- for example services or software -- then you might use business blogging as a way of promoting your site. Blogging on your site is a great way to boost your search engine rankings and bring interest to your site, but there are right and wrong ways to do it. Follow these blogging tips, and you're sure to see success from your efforts.

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5 Content Marketing Tips to Encourage Social Media Sharing

28-Oct-2015 07:00:00 / by Stephen Rogan

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Content marketing is a critical part of any online marketing strategy for a reason. A good blog keeps people coming back to your website on a weekly basis to see what you've been writing about. It also helps your site to get picked up by the major search engines and gives your website more substance, and it helps you develop credibility and establish yourself online as an expert.

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