You might have already learned that social media marketing is an effective way to drive website traffic and drive customers to your business. However, there is a chance that you are making a few common mistakes. These are a few things that you should never do on your business social media profiles. Skip these mistakes to ensure that your social media marketing campaign does as well as possible.

Lead generation is a crucial part of any worthwhile inbound marketing strategy. If you find that your leads are often leading you straight into a dead-end, it's time to consider the following 6 Dos and Don'ts of B2B Lead Generation:

Finding efficient and effective ways to engage with your target markets is an important part of any marketing strategy. Each year, it becomes more and more difficult to drive the same results from traditional advertising methods. Because of this, it is critical that you test and identify new tools and techniques to drive leads for your business.

There's no excuse for poorly optimized content and when you're unsure how well your website has been following SEO standards, auditing your content is the best way to find out. A content audit provides an opportunity to find and recognize where your content has missed the mark. If you aren't ranking well organically in search engines, an SEO audit might be just what you needed. If the audit reveals blog posts, product descriptions, category pages or other forms of content that haven't been properly optimized, you can edit those pages and correct the issues while enforcing better content standards going forward.

Writing blogs can at times be a thankless task, particularly when you’ve a content calendar to keep to. Inbound marketing requires, nay, demands content that reflects what your ideal buyer persona is looking for.  Not only that, it demands beautiful, well-crafted, well written content that your target audience will love. As Inbound Marketers, we all know the scenario – “deadline is approaching, I need to get content down and make it relevant to my particular customer but I’m wall banging; I can’t think of what to write!” Continue on for our top tips to beat Writers Block and create amazing content:

You might already know that business blogging is an important part of any company website. Your blog can help you brand yourself as an expert in your field, can make your site easier to find on the major search engines and can keep people coming back for more. However, you have to take the best advantage of each blog post that you can, and that means that you should always include a few things. These are the 5 key elements that should always be found in every blog post that you write for your company website.

Blogging: the cornerstone of any inbound marketing campaign. Without blogs you will severely limit your ability to be able to communicate with your potential customers and offer them interesting content. When you embark on writing a business blog there are numerous points you need to consider (target audience, content, message, purpose of blog etc.) but as an aside from this you need to make sure your grammar & spelling are matched perfect and spot on!

If you've been browsing our website, you won't be surprised to hear that we believe in the inbound marketing philosophy. By attracting visitors through techniques like blogging, SEO and social media, businesses can significantly increase their web traffic, which they can then convert to leads and nurture to become customers over time. In other words, inbound marketing is a great way to turn strangers into loyal customers.

When somebody clicks on your landing page, you have just one chance to reel them in.  If they fail to convert, you have likely lost them, and with it the opportunity to engage in a sales process, potentially forever.  It is therefore absolutely vital that you get things right straight away.  Now, there are a number of different methods that you can use to capture leads, some of which are better than others.  However, there is no method more effective than providing something useful and valuable to the website visitor for free.  On this page, we are going to take a little look at some of the best lead generation content ideas for landing pages you can put in place to increase your visitor to lead conversion rates dramatically.

Inbound marketing is a no-brainer for those companies who wish to expand their business. 

Inbound Marketing is normally implemented at a macro company strategy and often many organisations dont consider developing specialised campaigns leveraging inbound marketing for product launches. 

The process is slightly different and needs additional care and attention to get right but, when you do get it right, this is a process that is incredibly effective when it comes to launching a new product and services across any business and industry.