If you wish to be successful with your inbound marketing campaign it is absolutely vital that you define who your ideal customer is before you even so much as spend a penny on marketing. This is known as developing the inbound marketing persona. It is this persona which is going to define which content you create, which social media networks you use to target your customers and, ideally, the methods that you use in order to ensure that your client continues to hang around your website and make that purchase.

An experienced marketer will constantly analyse their inbound marketing to ensure that it is performing as effectively as it can do so i.e. driving the highest amount of conversions your way. 

They will use these metrics to determine which methods of inbound marketing are effective for them and which ones could do with a little bit of change.  There are, of course, many, many different ways in which you can measure your inbound marketing results. 

Social media is an absolutely brilliant platform for generating leads.  However, it is a platform that can go drastically wrong and provide you with little to no return on your investment if you do things wrong.  In this article, we are going to take a look at a few techniques that you will be able to use to boost your results when using social media for lead generation. 

From an inbound marketing point of view, lead generation is fairly straightforward and part of the territory. From content and email marketing to social media and SEO, there is an abundance of different ways you can stimulate and capture interest in your products or services.

However, simply attracting attention and creating intrigue isn’t enough, as you will need to turn initial strangers into regular visitors. From there, you should know whether they are worth pursuing and likely to become customers and promoters of your brand.

Due to the vast profusion of different ways you can create interest in your products or services online, from content marketing and social media to list building and reward programs, this has become the primary lead generation platform for numerous businesses.

To understand how YouTube can be hugely beneficial for your business, let’s start off by taking a look at some statistics.

Every aspiring and enterprising entrepreneur will need a little bit of extra encouragement from time to time. This can come in the form of revealing biographies or business advice books by those who have made it.

Inbound Marketing at its core is centred on driving more traffic to your website via content creation, social media amplification and converting these visitors into quality leads.  

This is the major differentiator versus pure play marketing automation solutions that focus on sweating the existing database of leads through the funnel into customers, and there is absolutely nothing wrong with that, many a business has been built on that model.

With more and more consumers buying goods and services online, the forward thinking businesses' are investing in marketing techniques that attempt to increase website traffic.

This is all well and good, but if these visitors have little to no interest in the products on offer or aren’t being encouraged to take the next step and convert, then what’s the point?

One of the best things about inbound marketing is that it can be planned and put into action by any business. From writing a company blog and boosting content marketing activity to managing your own social media accounts like Facebook and Twitter, these kinds of approaches usually require time and effort rather than in-depth industry expertise.