Even if the prospect of utilising inbound marketing for your business is an attractive and alluring one, you might not know how to take full advantage of common techniques and tactics.

Thankfully, there are abundance of inbound marketing tools available, which not only help you to introduce and implement best practices, but also give your business the upper hand over industry rivals.

But what are the 5 key benefits of inbound marketing tools?

1. Improve the quality of website visitors 
   
   Through inbound marketing, you can noticeably increase the amount of traffic visiting your website. However, you will want to make sure these individuals are actually interested in your goods or services, otherwise there is a good chance they won’t convert.
   
   But with the right inbound marketing platform, you can benefit from more qualified visitors. In fact, sales and marketing data has shown a 225 per cent increase in website traffic on prospects that covert to leads thanks to inbound marketing tools.
   
   
   
2. Reduce the cost of marketing
   
   Even though various inbound marketing approaches such as social media are fairly inexpensive to put into practice, they still require a lot of time and effort to work, which can be a terrific strain on resources.
   
   However, a number of inbound marketing applications allow for greater automation, which can lower costs but still improve lead quality. Software will track and monitor the progress of a campaign too, which would take a human being quite some time to do.
   
   
3. Increase the speed of your sales cycle
   
   With inbound marketing software, your members of sales staff can receive in-depth insights into potential clientele. This intelligence means they will know exactly what the customer wants and can increase the speed of your sales cycle.
   
   Certain pieces of marketing software can provide you and your employees with real-time notifications on lead activity and interactions but also deliver detailed prospect monitoring for greater productivity.
   
   
4. Generate a higher ROI
   
   Seeing as you will receive accurate reports on all of your activity, inbound marketing tools can help you achieve a higher ROI. Greater transparency on what is working and what’s isn’t will enable you to implement changes quickly before they become a financial problem.  
   
   The thought of investing in software might seem like another unnecessary expense, but it will pay dividends in the long run.
   
   
5. Better lead conversion
   
   Thanks to qualified website traffic and greater intelligence for your sales team, better lead conversion is a distinct possibility with inbound marketing tools.
   
   In fact, some companies have reported lead conversion increases of between 100 per cent and 400 per cent after putting integrated and automated software into effect. For nearly all organisations, this is a primary objective from inbound marketing.

So, even though you can attempt to carry out inbound marketing with no additional help, taking advantage of the various tools on offer brings about numerous benefits.  

inBASE are a HubSpot Partner and use HubSpot for our own Inbound Marketing, its the #1 platform out there and we love it.