Even if the prospect of utilising inbound marketing for your business is an attractive and alluring one, you might not know how to take full advantage of common techniques and tactics.

With over a billion registered users and over 100 million daily active users Twitter is social network of choice in for growing organisations interested in driving new traffic to their website.

Essential to any healthy Twitter presence is having an audience that will listen to you and interested in your words, i.e. a large engaged Twitter following.  It’s definitely an aspect of your inbound marketing strategy where more is better, much better.

Even though you can increase your understanding and knowledge of marketing through popular websites and blogs, a lot can be said for listening to great podcasts instead.

A.I.D.A, Purchase Funnel, R.E.A.C.H whatever you personally call it, every single one of your customers have moved through some form of process before they got to the stage of purchasing your product or service. 100%, without fail.

Buyer Personas are essentially the personification of your perfect customer.  

Not your existing customers, your perfect customer.

They are a mix of demographics (the who) and psycho-graphics (the why).

In recent years, an increasing number of businesses have been adopting more inbound marketing methods instead of traditional outbound ones. This is because these tactics and techniques are directly aligned with the wants and needs of your audience. 

A blog can be a powerful tool in the right hands, but far too many businesses dump time and effort into unfocused blogs and see nothing in return.

When a business sets out to make any endeavor, it should set out with firm goals in mind. And thus a blog, like any part of your business, should work in concert with your overall strategies, tactics, and operational considerations. It’s not enough to write whatever gets eyes on the page, whatever pops into the mind of the writer in the moment.

Keep these seven blogging tips in mind as you develop your business’s blog, lest you too fall prey to unfocused blog syndrome.

Are you ready to ramp up your content marketing?